How many WeChat accounts are there?

Since its launch in July 2012, WeChat’s public account has become a mainstream way of communication for sharing original content, conducting business marketing, and releasing government information both online and offline. Currently, there are over 20 million public accounts established on the WeChat platform. 12

Is WeChat a censored social media platform?

Widespread use of WeChat, a censored Chinese social-media platform, is helping it shut out those that are not. China’s main spending on propaganda abroad has been on the foreign-language news services of its state-controlled media.

Is WeChat a way of life?

Its slogan “WeChat is a way of life” has become a reality in China. While social communication remains an important function of WeChat today, it has developed many new features such as Moments, Official Accounts, Mini apps, WeChat Pay, transportation services, shopping and consumption, video accounts, and many others.

What is WeChat official account?

For companies looking to set foot into the Chinese market, WeChat Official Account is a good place to start introducing your brand to a Chinese audience. Through this channel, you can engage with your audience and establish influence among key consumers. So, what exactly is WeChat Official Account and how can brands set one up?

What is a WeChat video account?

In WeChat’s product portfolio, video accounts are seen as the most “atomized” content component. They are expected to work in synergy with other products within the WeChat ecosystem and become the best carrier form for video and streaming media content.

What are the different types of Public Accounts on WeChat?

There are two types of public accounts on WeChat: subscription accounts and service accounts. Subscription accounts primarily serve as a channel for media outlets and individuals to distribute information to their users through WeChat.